| Eric Lin, DIGITIMES Research, Taipei [Monday 3 June 2013]
China-based handset solution vendor Spreadtrum Communications obtained close to a 50% share in the TD-SCDMA market in 2012.
However, the firm faces competition from MediaTek, Qualcomm, Leadcore, and Marvell. Hence Digitimes Research believes Spreadtrum will see its TD-SCDMA market share fall below 40% in 2013, despite the fact that shipments may see growth close to 300%.
Spreadtrum has been gaining support from clients due to its strength in entry-level products, but this strategy has caused the firm to continue seeing low profit margins. In addition, efficiency-standards for entry-level products have been rising. As a result, the firm's single-core ARM9 SC8805 processor saw poor sales due to low efficiency in first-half 2012. The firm saw market share rising after the launch of Cortex-A5 single-core processor in the second half of 2012. In 2013, Spreadtrum has been developing dual- and quad-core, and WCDMA products.
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